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What is the Practicum?

A two-semester class, the iJay Practicum provides an exclusive opportunity for Creighton students to acquire hands-on experience running a retail business. Students are responsible for everything from store financials to digital and social media marketing and branding efforts. Students from marketing, accounting, finance, business intelligence and analytics, management, economics and various Arts and Sciences majors all take roles that align with their coursework and career aspirations, contributing to the program immediately while also collecting valuable experience for the future.


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